WHO WE ARE
Cynthia Erland
PRESIDENT
Cynthia has over 20+ years of branding, digital and communications experience, creating the big ideas that drive revenue for global brands including MICHAEL M, American Apparel, Perry Ellis, BB Dakota, Anna Beck, Allen Schwartz, Laundry by Shelli Segal, Jantzen, C&C California, E! Entertainment and more.
As SVP of marketing at American Apparel, Cynthia led global marketing for eCommerce, creative services, retail, communications, partnerships and activations, driving awareness and growth in nineteen countries. She has taken her passion and expertise in digital, retail and brand marketing and has translated this to CERULEAN, driving customer acquisition and sales for leading apparel, lifestyle and luxury brands.
David McElwaine
CREATIVE DIRECTOR
David is an award-winning Creative Director for global entertainment and lifestyle brands including MTV and Showtime. With over two decades of experience in design, branding, digital animation, and production, he brings a unique and dynamic perspective to the creative industry. Hailing originally from the United Kingdom before making his mark in the United States, David's creative journey has taken him around the globe, including stints in Southeast Asia and Japan.
David's impressive career includes a notable tenure as a Creative Director at MTV, where he led a talented team of designers, art directors, and animators in crafting original and groundbreaking content.
David remains committed to exploring new horizons in the creative world and is a sought-after expert in the field. With a wealth of experience and a drive to innovate, he continues to shape the landscape of design, animation and AI.